|Mrs Tola Akerele, Director of iDesign|
Set to take place from the October 4-5, 2019 at The Whitespace in Ikoyi, the event provides upcoming artists with a platform to showcase and sell their work. It also introduces masters of the art scene to an intrigued audience by showcasing them as ‘Featured Artists’, displaying carefully selected pieces and selling them for prices that are exclusive to iDesign Art. The concept was created by an established interior designer Mrs Tola Akerele, Director of iDesign by Tola Akerele.
The Tri-annual event which is open to all brings together a mix of art enthusiasts, art collectors, a number of creatives and everyday people from a variety of age groups. All looking to appreciate and purchase artwork from a diverse range of Nigerian artistic Talent. Mrs Akerele who is passionate about using art in all forms to complete interior design projects, started iDesign Art to encourage the habit of regular art purchases.
“The goal is to get the average person to own at least a single piece of artwork that speaks to him or her without breaking the bank,” Tola Akerele stated.
As African art gains more recognition worldwide, an increasing amount of young artists are coming to the forefront. The Nigerian art scene continues to flourish but currently offers a limited amount of opportunities for new artists to exhibit their work. Up and coming talent on many occasions are in competition with masters artists, who have 20 years or more of experience under their belts and as a result produce work that is of greater value. iDesign Art provides emerging artists with the opportunity to sell their work and increase their economic value.
Featured artists from previous editions included Tola Wewe, Bob Nosa, Duke Asidere, Yomi Momoh and Alex Nwokolo, among others. Mrs Akerele, Art Curator Arinola Olowoporoku and the iDesign Art team work with local talents to exhibit a breathtaking collection of work from a range of different mediums. They are able to leverage off of their close relationships with well known Nigerian artists and exhibit work in a more affordable price bracket, with the aim of appealing to more people.