In the spirit of awareness against the spread of COVID-19, Lagos-based up-and-coming musician, Simi Olaiya, with stage name 'Simioly' is contributing a new song titled 'Breathe.
Simioly, a grandson of the late great highlife music icon, Dr Victor Olaiya, said his single, Breathe is being released to support the fight of the NCDC against Coronavirus spread in Nigeria. As part of the campaign, Simioly disclosed that he has a ‘Mask Up Challenge', to reward winners with financial gifts while encouraging them to comply with all the directives and guidelines.
Featuring songstress, Aboki Chic, 'Breathe', according to Simioly, lyrically creates more awareness for Nigerians and the rest of the world about the Coronavirus pandemic, especially the inability of infected patients to breathe properly. He explained that 'Breathe' has a message in the song, which helps people understand that the war against the pandermic is about “all of us' and not just one person. He assured that, "we will beat up our chest, beat Coronavirus and Breathe easily at the end of it all."
The 'challenge,' which is expected to trend as #MaskUpNigeria on Instagram and Twitter, ending July 1, 2020, is a good way to stop the pandemic from spreading even more, said Aboki Chic. Both artistes stated that "we have decided to support NCDC by coming up with this message to share with everyone as we try to make this serious issue lighter using music as a medium which cuts across all divides."
The artistes' official handles @officialsimioly and @abokichic provide regular
updates on #MaskUpNigeria such as the process of participation.